Behind the brand
White Mirror Studios
At White Mirror Studios, we believe every brand has a story worth telling — and we’ve had the privilege of bringing many of those stories to life. With deep passion and attention to detail, we help brands develop their identity through cinematic visuals and captivating storytelling.
Jose Luis has been fortunate to travel the world doing what he loves.
His creative journey began in Australia and continued across Canada and Norway, before finding his base between Barcelona and Seville. Each place, culture, and experience has shaped the way he sees — and tells — stories.
Ten years ago, he founded White Mirror Studios as a way to bring his vision to life — combining visual storytelling with a deep respect for craft and authenticity.
Since then, he has collaborated with world-class brands like Mandarin Oriental, Soho House, and Michelin-starred Chef Adam Handling, as well as passionate artisans such as violin maker Robert Louise Baille and silk artist Margaret de Arcos.
No matter the scale of the project, Jose Luis approaches every story with the same care, curiosity, and intention — crafting each piece with purpose and soul.
